Did I just overlook the DVD hike or did it just happen over the holidays. I just noticed new DVDs are selling for $19.99, inflation my ass. If they are going to charge that much for a DVD it might as well come out the same day as the theatrical release; like some studios are considering or planning. It just doesn’t make any sense to me to even have the gap since studios are making well more money on DVD sales then they are in the box office. And I don’t see it hurting the other if DVDs come out earlier because the people who go to a movies now are the same ones who buy the DVDs three months later and would still buy the DVD on the way out of the movie at the local theater. With even the three month gap I hear all the time that they rather wait until they can netflix it or buy it.

Not only would it be better for the consumer but it would be better marketing. With all the ads for theatrical releases they might as well tag the line, “on DVD now”, so that way they don’t have to spend the millions three months later for the delayed DVD release. Re-couping the fear of people not going to the theater.