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dancameron

I'm on twitter @dancameron and this is my site so you'll want to read my about page too.

Sprout Apps

Big Man, Freshbooks

Update: A rep from Freshbooks reached out to me days after this post, and we started a conversation that led to me talking with with their SEM lead. They said the bids on the “Sprout Invoices” term was unintentional and an automated process via broad match and keyword insertion; I don’t completely agree that it was fully automated knowing a little about […]

Why our Refund Rates being so High isn’t Alarming (or Terrible)

James Laws asked me last week for my “lifetime refund percentage” (over at Sprout Apps) so he could get a general feel for our industry. He briefly mentioned his percentage was sub-5% which gave me pause, my immediate reaction was to think I’m doing something wrong; even though (at the time) I didn’t know my numbers. Knowing SA’s refunds were much higher I dug into the […]

Speaking Tour

One of my new year goals is to do more talks, specifically speaking at meet-ups. Yesterday was my first; not the first of the year, my first talk that I’ve given to a complete set of strangers — ever. My hope that it would be easy to do a simple overview of Sprout Invoices was wrong. […]

Lazy Daze

Today, after a major release of a Sprout App, I relax, only handling support. A tradition since the days of freelancing, when after a major project was launched I’d go play golf, or play with the kids. Today, it’s uncomfortable. I just have so much to do; Sprout Invoices’ next release keeps growing with “must do” features […]

Still in Business

Sprout Apps made it’s first dollar on this date last year! The best thing has to be that I’m still making dollars! If you want to know more about all the things that happened over at Sprout Apps I’ve published (some-what of) a year in review. I tried my best to show how much Sprout Invoices has grown as […]

E-Mail Marketing for the Win! I hate myself…

If that is your reaction to someone saying “email marketing” or “drip email marketing” I want to be your friend, I have the same reaction too but I’m going to get through this… …and before I go into how I’m using Customer.io for Sprout Apps, I’d like to share some personal history about why I had thought the only way for […]

The Case for Using Single Licenses and How to Implement with Easy Digital Downloads & Software Licensing

At Sprout Apps I wanted Sprout Invoices to be the only product that had a license, with all add-ons (or extensions) using that license to receive automatic updates (or validate against). This provides a lot of benefits, mainly:  a better customer experience, and improved recurring sales. If you’re not with me, consider your customer’s point […]

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Dan Cameron

I build stuff with WordPress

I'm currently building Sprout Apps to help small businesses and freelancers running WordPress.