Update: A rep from Freshbooks reached out to me days after this post, and we started a conversation that led to me talking with with their SEM lead. They said the bids on the “Sprout Invoices” term was unintentional and an automated process via broad match and keyword insertion; I don’t completely agree that it was fully automated knowing a little about how those adwords features work. That said, it doesn’t matter at this point since FB stopped bidding entirely on the term “Sprout Invoices”, which I appreciate and is something they didn’t have to do.
A couple months ago (June ’16) it was brought to my attention that Freshbooks was squatting on the term “Sprout Invoices” on Google, which is perfectly fine although this wasn’t.
Not cool dudes!
The resolution was to go through the process of a trademark claim, which took about a month to process. The sad thing is I had to reach out to Google again about this particular ad, I guess they don’t retroactively remove ads, which is a shame.
Today the ad is gone…now Freshbooks is outbidding me for “Sprout Invoices” — which is flattering.