DRM Still Strong With Apple, Just Different

I really hate DRM but I don’t think the way Apple is handling this is unreasonable.

The biggest issue with DRM is restriction. Apple’s new DRM Free music “frees” you of the classic DRM to allow you to use –your– music however you want.

Embedding your email address in the file should never be an issue, unless of course you want to illegally “share” your music with strangers.

(via DRM Still Strong With Apple, Just Different)

drm

Many hailed the removal of digital rights management (DRM) from the vast majority of iTunes track, a move announced and acted upon last week at the Macworld trade show.

The removal applied to 90 percent of Apple’s library, and plans are to extend it to the rest in short order. Many suspect that record labels agreed to going DRM-free after iTunes agreed to be more flexible with its pricing options, moving from 99 cents per song, to between 69 cents and $1.29.

What many might not realize, however, is that this isn’t an open invitation from Apple to go totally nuts and start freely copying, sharing, and distributing music like crazy. It’s called “Social DRM” and it makes sure there’s a little bit of you in every iTunes Plus file you download via your iTunes Store account. That little bit of you isn’t your sparkling personality or winning charm, either. It’s your email address, and it’s hard coded into each and every purchase.

The purpose of including the email address is to track anyone who might get the bright idea of uploading their library to, say, a torrent site, thus stepping well into the realm of the illegal. Social DRM, in this regard, may actually be about preventing piracy, something which is not necessarily true about traditional forms of DRM, depending on who you ask.

In case you forgot, the Electronic Frontier Foundation has a nice list of examples of why Apple’s still very much in the DRM game, even if it has relaxed a bit in the music department. Among the most suspect uses: the authentication chip in newer model iPods and iPhones that third party manufacturers are required to buy a license for.

About the Author, Dan Cameron:

I'm the owner and solution engineer at Sprout Venture, a web solutions company that specializes in web development including WordPress.

I started my first blog in 2003 and transitioned to WordPress in 2004. Since moving to WordPress I've written a few plugins and themes for public consumption. Lately I'm busy engineering/building/coding and have only been able to share a few code snippets.

If you're in need of some web development, web design or custom WordPress plugins and/or themes contact me, I'll be happy to discuss it with you.

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  • JaredB
    That EFF article was very good.



    Do you know if they're also allowing the DRM to be removed from all previous purchases, or is it only for purchases from this point forward?
  • Yes, you can "upgrade" all of your previous purchases. However, part of the deal the record labels required was charging for said "upgrade"-it's 30 cents but it could be 10 cents.
  • JaredB
    Hmm... interesting.



    I wonder if this also means they'll stop discriminating against non-protected files when it comes to importing them to another computer from the iPod? I guess we'll have to wait and see. :-)
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